Advertising essays

Advertising essays Imagine you are on the beach, water clear as crystal, grabbing for your beach towel to dry your salty body off, you realize?I don't smell as fresh and sexy as a women should.? You open your Cosmo Girl Magazine that was purchased to help you lounge on the sand and find the solution to your stinky problem, Davidoff's Cool Water perfume for women. You can be dirty and wet as a stray dog, and you will still smell sexy and irresistible with the scent illuminating from your skin. Davidoff's Cool Water advertisement draws potential customers in by its dripping wet exotic, flawless, picture perfect woman who can make men want her and make women want to be her alongside the crystal blue perfume bottle. The idea of the advertisement is to first get your attention and then to make you desire the product. According to Jib Fowles, author ofAdvertisings Fifteen Basic Appeals,? this simple yet attention grabbing advertisement has one goal, to appeal to all the needs of consumers. Based on Fowles? essay, this ad uses three basic appeals to meet its purpose: the need for sex, the need for affiliation, and also the need for attention. Let's talk about sex baby?,? this subject is one of the quickest ways to grab a consumer's attention. To shock a viewer or to show something unexpected and rebellious will stop anyone from turning the page to quick. And in addition any consumer who agrees of disagrees with the ad's intent will form their own opinion remember the ad, which is theresponse most advertisers seek? (Fowles 65). In Cool Water's ad, the image of the beautiful women let's men and women both use their imagination with no limits. Men may envision any women of their heart smelling as sexy as the women looks and uses the ad as a reference for the next gift he purchases his mate. Women will also turn their attention to the ad. The attractive woman appears simple and flawless and women may consider how they themselves may attempt flawle...

Go For It Example

Go For It Example Go For It – Article Example Decision-making Decision-making is a cognitive process of identifying, analyzing and settling on an option as the best way to resolve a particular problem or a challenge faced. Every human being involves self in one or more forms of decision-making daily. People make decisions to improve their conditions of living (Köksalan, Wallenius & Zionts, 2011). While some decisions result to good outcomes or achievements, others lead to regrets. Over my life, I have made a number of decisions with some being good as they led to positive outcomes and some bad as they led to undesired results. One of the problems faced and that required critical decision-making was to balance between cohabiting life and academic commitments while in university. While in school, I engaged in love affair that led to cohabitation. As time lapsed, I experienced serious problem balancing between commitments to my partner and performing my academic responsibilities effectively. At one time I failed my examinations since I tended to allocate more time relationship and got refer. It is then that I desired to suspend the relationship and move out of cohabitation into lonely life. Since making the decision, I faced challenges adapting to a new life but finally managed to settle, and had my concentration on academics improved. Performance improved, and was scoring at least credit in my examinations. Another good decision I made in my life was to move to a smaller and cheaper house while in school. As a self-sponsored student in the university, I have to engage in part-time work to be able to raise money for fees, a room, and other humanly wants. In the beginning, I lived in a one-bedroom house that I paid $800 monthly. Within a short time, I began encountering challenge, as the balance from my earnings did not satisfy my wants. I had to think about my monthly expenditures, and resolved to relocate in a smaller house where now pay $300 monthly, and save enough money to cater for other wants. The b ad decision I made was to enter into cohabitation. I would have just made love but not cohabit as the move was placing in a marriage-like situation, and I was subject to face every challenges of marriage even when I was psychologically prepared. Another bad decision I made was to defer my university studies by 2 years. One of the consequences of the move were loss of time that I would use in advancing other critical progresses in life. Another consequence was that the university administration raised fees payable for the course above the initial amount payable could I finish the course within the actual duration. ReferenceKöksalan, M. M., Wallenius, J., & Zionts, S. (2011). Multiple criteria decision making: From early history to the 21st century. Singapore: World Scientific.

Writing and childrens learning in the 21st century Essay

Writing and childrens learning in the 21st century - Essay Example However, as a result, this might create pedagogic implications to a practitioner. In the 21st century, technology has been encouraged to be used throughout the learning activities in the classroom (Eristi et al, 2012). Throughout the 21st century, there has been an extensive use of technology. This is particularly true with the manner in which technology has been introduced to the classrooms and is still developing further. Hence, many of the learners in today’s society, including those in primary years are involved in using technology of some sort, whether inside or outside the classroom. Most of the technologies that have been implemented in the classrooms include projectors, smart white boards and Ipads as well. Thus, as with the implementation of these technologies, it is vital that students’ learning process deal with technology. According to the Board of Studies Syllabus, (2012), it is a key component. Through an objective A, ‘communicate through speaking, listening, reading, writing, viewing and representing’ the outcomes in the classrooms do indicate the use of technology. This is seen through outcomes, ENe-3A, EN1-3A, EN2-3A, EN3-3A, (Board of Studies, 2012). Most importantly is that, as the learners are involved in technology, they get to create texts for different reasons and audiences. For instance, learners may use their computers at home to compose a text as a message to a friend on a blog. However, while in the classroom, the learner may use the classroom computer to write a story or even analyse literary texts found online. Thus, while at home, the learner creates a text using technology for different purposes and different audiences, whereas in the classroom, the audience is the teacher who is expected to read the story and award marks based on the performance of the student. At home the audience is a friend whom the child probably is chatting with. When children experience the learning required of them or

Knowledgement Management Research Paper Example | Topics and Well Written Essays - 500 words

Knowledgement Management - Research Paper Example 1). The meaning of the term knowledge was qualified by Baker, Baker, Thorne, & Dutnell (1997), â€Å"knowledge is present in ideas, judgments, talents, root causes, relationships, perspectives and concepts. Knowledge can be related to customers, products, processes, culture, skills, experiences and know-how† (cited in Kalpic & Bernus, 2006, p. 44). KM is therefore important to the success of the organization because through the collective shared efforts of various stakeholders, the potentials and resources of the organizations are maximized. Core competencies and strengths are capitalized to enable the organization to address risks, threats and changes in external environmental factors that would impinge on the firm’s operations. Accordingly, not only are the organizational objectives achieved; but more so, the relevant contribution of the organization’s stakeholders are thereby percieved as instrumental for the firm’s success and therefore, make each cont ributor better motivated to share their inputs towards a greater good. As noted from Kalpic & Bernus’ (2006) discourse, â€Å"Rouggles (1998), for example, found that the four most common KM projects conducted by organizations were creating/implementing an intranet, knowledge repositories, decision support tools, or groupware to support collaboration† (p. 49). The creation and implementation of an intranet is deemed crucial for organizations to access and connect volumes and diverse information through different departments and functions within the organization. This is an example of KM due to the interplay of inputs, processes and systems that need to be identified, analyzed and connected, as required. Decision-support tools are also examples of KM programs were organizational policies and procedures identify and authorize authorities to decide on significant aspects, alternatives, and options that each personnel, department, or group makes on a daily basis. The design and implementation of

Homework assignment Example | Topics and Well Written Essays - 250 words - 3

Homework - Assignment Example Indeed, they are paying a price for it. This hallucinationation about has seen a boom in market manipulation such as the â€Å"$33 billion a year diet industry, the $20 billion a year cosmetics industry, the $300 million cosmetic surgery industry for instance.† Thus, a critical analysis of the excerpt by wolf shows that the contemporary woman is trapped in the myth of beauty. Their life is centred on material beauty that is used to define new role in society. The modern women believe that beauty and sexuality are complementary to each other. This point is important because women tend to view themselves from another dimension apart from their natural physique. The modern women are more concerned about their appearance in the eyes of the other people who see them. Women think that if they look attractive especially to men, they are in a position to assert their power since they will be in a position to the best men envied by many people. Personally, I think the constant denial by women to accept themselves as they are is a source of weakness as they tend to believe that they are inferior if they are not beautiful. Women find themselves in a trap due to the fact that they want to create the world of their own that is centred on the notion of beauty. Unlike the patriarchal system where women were stereotyped to domestic roles, it can be seen that their desire to look beautiful is a source of imprisonment since they are finding the emerging cosmetic industry irresistible. A lot of women spend a fortune on cosmetics in order to beautify themselves. To a certain extent, this shows that women are not confident in themselves since they are driven by the desire to impress people around them and they use beauty as a weapon to achieve this

Musical Instrument Digital Interface Technology In Music Teaching Education Essay

Musical Instrument Digital Interface Technology In Music Teaching Education Essay MIDI (Musical Instrument Digital Interface) was created in 1980s as a system to connect different synthesizers and sequencers together. (Ballora, 2003). Today it has widely used into  various  fields, involving videogame, mobile media, film, live performance and etc. Similarly, the improvement of MIDI technology in music education has been significant. It offers numerous opportunities and benefits to teachers and students in the process of teaching and learning. Additionally, there are limitations of MIDI that need to be paid attention to. The purpose of this paper is to examine the integration of MIDI technology in music education. The paper presents a literature review of MIDI technology effect on music education; the benefits of using MIDI in music teaching and learning; the limitations of MIDI technology in education and some recommendations of  how to utilize MIDI to better serve music education. Literature review Music technology has greatly advanced over the last decade, thus opening up new possibilities in music education. The technology of MIDI has infiltrated all levels of education. From classes for the youngest of children to classes for college music majors, MIDI has enabled instructors to develop new curricular for the teaching of music skills. MIDI enables the user to control musical parameters, thus allowing one to experience and create a great variety of music with a simple keyboard and computer. Computers can also test musical skills and provide instant and intuitive feedback. This opens the door for the development of a wealth of software designed for the pedagogy of music skills. Mager (1997) researched the status of MIDI and technology in higher education. A vast majority of teachers responding to his questionnaire indicated that technology was enhancing student learning. Music theory was listed as one of the highest areas using technology, according to the study. The availability of several fine software programs, which can help to develop basic music skills, contributes to this. The respondents also felt that music technology will continue to play an increasing role in higher education. Several studies have shown that computer-assisted instruction (CAI) is an effective tool for gaining music skills. Even as early as 1984, shortly following the invention of MIDI, studies began to determine the effectiveness of CAI in music education. John J. Deals study at the University of Iowa determined that software could significantly help music majors develop skills in error detection (John, 1991). Chang also provided a study showing the increase of CAI in the music classroom (Chang, 2001). Using many surveys to back his hypothesis, he asserts that the use of CAI will increase the students learning curve in music fundamentals. To summarize briefly, most studies only focus on à ¢Ã¢â€š ¬Ã‚ ¦.. it has not identified à ¢Ã¢â€š ¬Ã‚ ¦.. Such as à ¢Ã¢â€š ¬Ã‚ ¦.. This research will indicate three advantages of technology and MIDI used for the music courses. Analysis 3.1 Benefits: Incorporating MIDI technology into the music curriculum helps achieve some objectives: students truly learn through experience by the use of synthesizer labs and workstations; they acquire skills and techniques as means of attaining ends which make direct vital appeal: the use of technology to serve art; and they certainly become acquainted with changing world, one in which computers are not confined to the electronic music labs in colleges and universities, but are used to make music for recordings, televisions, films, live performances and etc. MIDI helps educators teach existing courses more effectively. The ability to create music for the class, project it on a screen, and play it back with high fidelity audio are made easier with these technologies (David 1991). In the meantime, student utilizes MIDI to write their own music. During this process, MIDI enables them to revise, edit and highlight every note freely. The series of actions are accomplished by just moving the mouse and pressing the keys on keyboard. In MIDI technology extends the range of music technology applications beyond the record keeping, teacher communication, preparation of paper handouts and teacher presentations that dominate todays uses for computers in music education. Notation, accompaniment, and sequencing software gives students direct control over the elements of music-making melody, rhythm, harmony, tone color, dynamics, and form. It provides the tools to actively create and edit music and then easily hear what new material sounds like and how changes affect it. Synchronization of sight and sound under direct student control provides significant advantages over what might be achieved with paper, pencil, and other types of recordings. The ability to prepare interactive homework assignments stimulates the students interest and increases their excitement about the music learning process. Computers and synthesizer technology make learning and practicing music more fun. Technology and MIDI allow music students to be more actively involved in the learning process, instead of playing the role of passive listener. In a general lab, students can extend one-time or short-term creative activities into a composition process that continues over time. If students are not yet ready to use the symbols of staff notation to represent sounds, they can click icons into place on a piano roll grid or type the letter names of chords. Initial ideas can be generated and then edited and altered through a series of successive drafts into a finished, or composed, form. Using MIDI increases the number of students in a class involved simultaneously in the thinking and decision-making process. Students are challenged to make frequent choices and solve numerous problems regarding their projects or assignments rather than passively observing other students answering teacher questions or merely following the directions of the conductor during a rehearsal. This involves students in actively working with the elements of music, making decisions, and solving musical problems. Technology and MIDI also allow educators to provide the students with skills they will need to meet some of the challenges of music industry in the future. 4.configuring a MIDI setup is straitforward and inexpensive. MIDI and music courses In the following part, this report will present the details of how can MIDI help in music technology courses, composition courses and music history courses. MIDI and music technology courses Sound recording courses, for music students who want to familiar with recording technology, can certainly benefit from the use of MIDI to augment the number of tracks available for recording. This is accomplished by the capability of computers to record musical performances into virtual tracks that are performed by synthesizers, drum machines, and samplers. These virtual tracks are then added to the tape tracks, used to record vocals, guitars, winds, and percussion instruments, making even small studios sound like larger recording facilities. Sound design and synthesis courses can also benefit from the use of computers. The graphics capabilities and the high audio quality of computers and digital audio boards allow teachers to demonstrate concepts such as additive and subtractive synthesis, wave editing, and sampling. MIDI and composition courses Composition courses can benefit in several ways from use of technology and MIDI. Using sequencer software, students can hear their music as they write it. Modern synthesizers, sound modules, and samplers provide immediate access to a great variety of orchestral instruments, thus benefiting orchestration courses. Notation software (one type of music software utilizing MIDI technology) can be used to prepare scores and individual parts for performance. Music student can use algorithmic composition software and digital converters to perform their ideas. MIDI and music history courses There are numerous programs, many of them available on CD-ROM format that allow music history educators to present information about composers, their biographies, and their work. Students can see pictures, read background information, hear the music, or watch the score. The music can be stored in MIDI format, so that the students can hear the whole score, or any of the individual parts, or just a small segment. The student can also print scores, biographical information, or comments or reviews from music historians or musicologists Limitation There are several issues that need to be considered by music educators and institutions about music technology and MIDI. As educators attempt to learn how to use the technology that currently exists in the music industry, and how to integrate these technologies into teaching of music courses. However, the information changes rapidly and is available from many different sources. It becomes very hard for the music educator to keep up-to-date. Regarding MIDI itself, there are also several issues to consider: The cost of acquiring the instruments and facilities (recording studios, workstations) and updating the programs The amount of space required to house the instruments Sound quality that differs greatly from that of acoustic instruments In terms of MIDI sound quality, there are two contrasting views. Some students thought that the sounds created using the synthesizer were not an attempt to imitate a real instrument but, rather, had possibilities to create exciting new sonorities. So whether the sounds were realistic or not seemed to be unimportant to them.  The others asserted that the realism of sounds played an essential role in music composition.  They needed the realistic sounds to inspire them and the realism of timbres for these students equated closely with the quality of their final product. The use of MIDI keyboard is the major issues. Some students considered that MIDI keyboard was not an ideal input device for them, because they lacked keyboard skills and they found it was difficult to use a keyboard to play some instruments, like drums. In terms of MIDI sound quality, there are two contrasting views. Some students thought that the sounds created using the synthesizer were not an attempt to imitate a real instrument but, rather, had possibilities to create exciting new sonorities. So whether the sounds were realistic or not seemed to be unimportant to them.  The others asserted that the realism of sounds played an essential role in music composition.  They needed the realistic sounds to inspire them and the realism of timbres for these students equated closely with the quality of their final product. 4. Recommendation There are many good reasons for the integration of music technology and MIDI into the curricula of traditional music programs as well as in to music technology programs. However, this report will give a few suggestions about the potential of the integration of music technology and MIDI into music programs. The first recommendation is the development and implementation of an introductory course on MIDI designed for music education, composition, performance majors. This course would emphasize practical experience. For example, the students should (1) learn the basic computer skills needed to run MIDI software on a personal computer, how MIDI can help transfer data to and from computer, (2) become familiar with some of the CAI programs available and how these programs exercise required to master some of the basic music concepts, and (3) learn how the basic principles of MIDI sequencing and notation can be used to facilitate the teaching and learning of basic music skills like harmony, counterpoint. Secondly, internet access should be included in the curriculum. MIDIà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Based on research of Mager, he believes that the internet plays an important role in music education, and in the future it will play a much greater role (may be essential one) than it does today (Mager 1997). The explosive growth of World Wide Web and its multimedia interactive capabilities, like exchanging information, transferring files, research data gathering, will make internet an invaluable tool for music education. Once all educational institutions are wired for internet communication, the distribution of music and information about music will change dramatically. Music and information can be stored in computers and made available for downloading instantly and at faster speeds than it is today. 5. Conclusion Music technology and MIDI are there to waiting educators to explore, learn, and take advantage of them, to make lecture better teachers and to make students ready for the challenges that they will face as musicians in the future.

William Shakespeare :: essays research papers

William Shakespeare William Shakespeare was able to, through his writings , lead the readers to examine their own social corlas, judgment, and wisdom. The most remarkable quality of his works is that even when we read them today, we still examine ourselves. He was able to accomplish their task as well as any writer of any era. Shakespeare's writings allow his readers to question the social climate of their day. (Bender 13). William Shakespeare was born in Stratford-on-Avon in Warwickshire located in the heart of England on April 23 or 24, 1564. His mother, Mary Arden grew up in a much more prosperous environment than the Shakespeares. His father John, and Mary Arden were married in 1557. John Shakespeare was a wool dealer and glove maker, who became a prominent citizen and well-respected in the community. Eventually, John held a position in the public office. (Bender 13). Subsequently, John Shakespeare experienced financial problems and lost his wealth and governing positions. This, of course, had a big effect on the whole family. William was the third of eight children. The older siblings were sistets Joan, born in 1558 and Margaret in 1562. Both of William's older sisters died very young. (Bender 14). The other dive children were Gilbert born in 1566, a second Joan 1569, Richard 1573, Edmund 1580, and Anne 1580 who died at age eight. (Bender 14). William Shakespeare was educated at the local school in Stratford. Ironically, William never attended a university although virtually every English speaking universities studies his works. Bioghrapher a man educated in " the university of life." (Bender 14). His plays and other works display Shakespeare's vast knowledge of the entertainment, social mores, and culture of his native Warwickshire. William married Anne Hathaway in 1582. He was 18 and she was 26. They had twin daughters Hamnet and Judith and later their third daughter Susanna. (Bender 15). Shakespeare lived in an England that was overwhelmingly rural and had virtually no mechanized industry. It was a society very different from the one we enjoy in the U.S. today. Death and disease were the common experiences of all families during this era in England. (Andrews 67). This society was one in which a vigorous and youthful population was growing with unusual rapidity. The resulting economic development. (And rews 72). The manner in which the English made their living at that time seemed to be greatly influenced by region. The regional differences can be divided by an imaginary line from Bristol in the southwest to Hull in the northeast.

Slavery and Racism

Jack O’Donnell Development of Western Civilization Dr. Carlson November 17, 2011 Slavery and Racism: Are They One in the Same? Aphra Behn was an extremely significant and influential English writer in the 1600s. One of her more famous works, Oroonoko, discusses the issues of slavery and racism in the Americas. Many people believe that slavery and racism go hand in hand. In fact, these two ideologies are awfully different. Slavery is the act of forcing humans to be treated property whereas racism is the belief that discrimination based on inherently different traits is justifiable.Behn, in Oroonoko, makes the fundamental differences between slavery and racism apparent. With the philosophical views of Rousseau and Trouillot’s analysis on the Haitian revolution, slavery and racism in Oroonoko can easily be separated and distinguished to show their dissimilarities. In the novel, Oroonoko is an African prince and war hero who enslaves many men from the various tribes he conq uers in battle. Oroonoko believes this form of slavery is just and should be acceptable. Later in the story, Oroonoko is tricked and sold into slavery.He eventually works with many of the slaves he had sold to the Europeans back in Africa. Oroonoko considers this form of slavery to be incredibly unjust. The plantation owners did not â€Å"win† their slaves over in battle like Oroonoko, rather they barter or trade for them (Boeninger 9/26). The white males also treat Oroonoko as a lesser human being even though he is royalty. They constantly deceive Oroonoko into believing that his freedom is coming when in reality it is nowhere in sight. Because there was such an economic gap between the black slaves and the white slave owners, racism naturally became common custom (Behn).Racism in this case was derived from slavery; they were not the same idea. Behn depicts slavery and racism in this manner to show how different the two ideas are. In Africa, the slaves and the slave owners w ere of the same race. The color of their skin was not a factor in how they were treated. The fact that they lost in battle was the only reason they were slaves (Behn). In the Americas however, race had a much bigger role in the treatment of slaves. The large plantation owners were white and the slaves were black.Because of the racial divide in the owners and slaves, many forms of racism were justified (Boeninger 9/27). This also led to the discrimination of the free black men in the society. Behn purposely shows slavery in Africa and slavery in Surinam to point out the extreme differences between racism and slavery. Behn’s description of Oroonoko and Imoinda also show the inherent difference between racism and slavery. Behn describes Oroonoko as a beautiful person by stating, â€Å"His nose was rising and Roman instead of African and flat; his mouth the finest shape that could be seen, [†¦].The whole proportion and air of his face was so noble and exactly formed that, b ating his color there could be nothing in nature more beautiful, agreeable, and handsome (Behn 13). † The fantastic image Behn provides shows the reader that slavery and racism have different foundations. If they were the same idea, Behn would have never given such praise to a slave. She compares Oroonoko’s looks to those of a white man which would not have happened if racism and slavery were the same. The description of his beauty relays to the reader that slavery and racism can be two very separate entities.Even though Behn makes a clear distinction between slavery and racism in the novel, many people would disagree in how she got that message across. In Oroonoko, Behn’s message seems anti-racist but it appears that she does not have a problem with slavery. Her problem arises from how the slaves are treated, but slavery in general is acceptable for Behn. One philosopher in particular would have a problem with Behn’s message. Jean- Jacques Rousseau, if he were to read Oroonoko, would have some concerns. In Rousseau’s â€Å"A Discourse†, he discusses slavery and the rights of man.Rousseau believes that all men are born free and are equal according to nature. He would criticize Behn on her opinion of slavery saying that all men are born and should remain equal (Rousseau). Behn is very passive about her views on slavery where Rousseau is active in his writings. Even though he disagrees with Behn’s view on slavery he still believes slavery and racism are different. Rousseau would not dispute Behn over her view of racism. According to Rousseau, racism contrasts with his view on the rights of man. He believes all men are created equal; race should not be a reason to discriminate.He would also affirm what Behn has to say about the horrible treatment of Oroonoko by the white males throughout the story. They kept deceiving and leading Oroonoko on when they knew he would never be freed. Rousseau would say he should have r eceived better treatment. The color of his skin should not matter in his given situation. Rousseau’s belief on the equality of mankind can be used to critique the works of Behn (Carlson 11/10). Even though there are disagreements between the views Behn and Rousseau, both see that racism and slavery are two different ideas and should be treated separately.The Haitian revolution also witnessed severe racism and slavery. In Haiti, slaves occupied about 85% of the population while the free men only occupied about 15% (Breen 10/31). The sugar plantations needed these slaves to run the production which was a gruesome process. Through this horrible procedure, many people made their fortunes. The rich white men would have children with their black slaves and eventually their heirs were of mixed race. When the white females came to Haiti to look for a partner, they noticed the white males were only attracted to the mixed race females.The hatred led to severe racism of the black commun ity in Haiti (Breen 10/31). The stories of the beginning stages of Haitian revolution can easily be compared to the novel Oroonoko. In the Haitian revolution, many of the slave owners were of African descent. They resemble Oroonoko in Africa when he owned slaves of his same race. Racism was not a factor in either of these situations but slavery was. Because all parties were of the same race, slavery and racism did not go hand in hand. The problem in both cases was when the Europeans intervene.The racism was very prevalent in Oroonoko when all the white males were lying to him. They clearly did not respect the fact that he was royalty because of his descent. During the Haitian revolution, the European women’s jealousy caused racism to become prevalent on the island (Breen 10/31). The European jealousy also led to racism back in France. The European intermediates were one of the sources of racism in the early stages of the Haitian Revolution and in Oroonoko. The Haitian revolut ion was a power struggle amongst the white French and the black Haitians.Within this battle, many sects of Haitian rebel groups began fighting among each other. In Trouillot’s Silencing the Past, he discusses these fights among each other in the form of King Henry and Sans Souci (Trouillot). In his book, Trouillot talks about the race dilemma with the French and the Haitians. If Trouillot were to read Behn’s work, he would see similarities between the racism in Surinam and the racism in Haiti. In Oroonoko, the blacks are treated so horribly that they eventually revolted. That is very similar to what happened in Haiti. The Haitians eventually could not take the abuse and decided to revolt.In both cases they revolted for the racism and the slavery (Carlson 10/3). In Silencing the Past and Oroonoko during the revolts, it seems that slavery and racism are the same. In actuality the slavery and racist views stem about from different ideas. Even though at times it seems that slavery and racism are related, there are always underlying views that separate the two thoughts. Through Aphra Behn’s novel, the public can get a solid grasp of the differences between racism and slavery. With the help of Rousseau and Trouillot, the differences between slavery and racism only become greater and more distinct.Hopefully, people will come to realize how different these two ideologies actually are so they can get a better grasp of the past. Bibliography Behn, Aphra. Oroonoko. London: Penguin, 2003. Print. Boeninger. Notes. 9/26/2011-9/27/2011 Breen. Notes. 10/31/2011 Carlson. Notes. 10/3/2011, 11/10/2011 Rousseau, Jean-Jacques. â€Å"Rousseau: On the Origin of Inequality: Second Part. †Ã‚  Index. G. D. H Cole, 19 Oct. 2007. Web. 21 Nov. 2011. . Trouillot, Michel-Rolph. â€Å"The Three Faces of Sans Souci. †Ã‚  Silencing the Past: Power and the Production of History. Boston, MA: Beacon, 1995. Print. Slavery and Racism Jack O’Donnell Development of Western Civilization Dr. Carlson November 17, 2011 Slavery and Racism: Are They One in the Same? Aphra Behn was an extremely significant and influential English writer in the 1600s. One of her more famous works, Oroonoko, discusses the issues of slavery and racism in the Americas. Many people believe that slavery and racism go hand in hand. In fact, these two ideologies are awfully different. Slavery is the act of forcing humans to be treated property whereas racism is the belief that discrimination based on inherently different traits is justifiable.Behn, in Oroonoko, makes the fundamental differences between slavery and racism apparent. With the philosophical views of Rousseau and Trouillot’s analysis on the Haitian revolution, slavery and racism in Oroonoko can easily be separated and distinguished to show their dissimilarities. In the novel, Oroonoko is an African prince and war hero who enslaves many men from the various tribes he conq uers in battle. Oroonoko believes this form of slavery is just and should be acceptable. Later in the story, Oroonoko is tricked and sold into slavery.He eventually works with many of the slaves he had sold to the Europeans back in Africa. Oroonoko considers this form of slavery to be incredibly unjust. The plantation owners did not â€Å"win† their slaves over in battle like Oroonoko, rather they barter or trade for them (Boeninger 9/26). The white males also treat Oroonoko as a lesser human being even though he is royalty. They constantly deceive Oroonoko into believing that his freedom is coming when in reality it is nowhere in sight. Because there was such an economic gap between the black slaves and the white slave owners, racism naturally became common custom (Behn).Racism in this case was derived from slavery; they were not the same idea. Behn depicts slavery and racism in this manner to show how different the two ideas are. In Africa, the slaves and the slave owners w ere of the same race. The color of their skin was not a factor in how they were treated. The fact that they lost in battle was the only reason they were slaves (Behn). In the Americas however, race had a much bigger role in the treatment of slaves. The large plantation owners were white and the slaves were black.Because of the racial divide in the owners and slaves, many forms of racism were justified (Boeninger 9/27). This also led to the discrimination of the free black men in the society. Behn purposely shows slavery in Africa and slavery in Surinam to point out the extreme differences between racism and slavery. Behn’s description of Oroonoko and Imoinda also show the inherent difference between racism and slavery. Behn describes Oroonoko as a beautiful person by stating, â€Å"His nose was rising and Roman instead of African and flat; his mouth the finest shape that could be seen, [†¦].The whole proportion and air of his face was so noble and exactly formed that, b ating his color there could be nothing in nature more beautiful, agreeable, and handsome (Behn 13). † The fantastic image Behn provides shows the reader that slavery and racism have different foundations. If they were the same idea, Behn would have never given such praise to a slave. She compares Oroonoko’s looks to those of a white man which would not have happened if racism and slavery were the same. The description of his beauty relays to the reader that slavery and racism can be two very separate entities.Even though Behn makes a clear distinction between slavery and racism in the novel, many people would disagree in how she got that message across. In Oroonoko, Behn’s message seems anti-racist but it appears that she does not have a problem with slavery. Her problem arises from how the slaves are treated, but slavery in general is acceptable for Behn. One philosopher in particular would have a problem with Behn’s message. Jean- Jacques Rousseau, if he were to read Oroonoko, would have some concerns. In Rousseau’s â€Å"A Discourse†, he discusses slavery and the rights of man.Rousseau believes that all men are born free and are equal according to nature. He would criticize Behn on her opinion of slavery saying that all men are born and should remain equal (Rousseau). Behn is very passive about her views on slavery where Rousseau is active in his writings. Even though he disagrees with Behn’s view on slavery he still believes slavery and racism are different. Rousseau would not dispute Behn over her view of racism. According to Rousseau, racism contrasts with his view on the rights of man. He believes all men are created equal; race should not be a reason to discriminate.He would also affirm what Behn has to say about the horrible treatment of Oroonoko by the white males throughout the story. They kept deceiving and leading Oroonoko on when they knew he would never be freed. Rousseau would say he should have r eceived better treatment. The color of his skin should not matter in his given situation. Rousseau’s belief on the equality of mankind can be used to critique the works of Behn (Carlson 11/10). Even though there are disagreements between the views Behn and Rousseau, both see that racism and slavery are two different ideas and should be treated separately.The Haitian revolution also witnessed severe racism and slavery. In Haiti, slaves occupied about 85% of the population while the free men only occupied about 15% (Breen 10/31). The sugar plantations needed these slaves to run the production which was a gruesome process. Through this horrible procedure, many people made their fortunes. The rich white men would have children with their black slaves and eventually their heirs were of mixed race. When the white females came to Haiti to look for a partner, they noticed the white males were only attracted to the mixed race females.The hatred led to severe racism of the black commun ity in Haiti (Breen 10/31). The stories of the beginning stages of Haitian revolution can easily be compared to the novel Oroonoko. In the Haitian revolution, many of the slave owners were of African descent. They resemble Oroonoko in Africa when he owned slaves of his same race. Racism was not a factor in either of these situations but slavery was. Because all parties were of the same race, slavery and racism did not go hand in hand. The problem in both cases was when the Europeans intervene.The racism was very prevalent in Oroonoko when all the white males were lying to him. They clearly did not respect the fact that he was royalty because of his descent. During the Haitian revolution, the European women’s jealousy caused racism to become prevalent on the island (Breen 10/31). The European jealousy also led to racism back in France. The European intermediates were one of the sources of racism in the early stages of the Haitian Revolution and in Oroonoko. The Haitian revolut ion was a power struggle amongst the white French and the black Haitians.Within this battle, many sects of Haitian rebel groups began fighting among each other. In Trouillot’s Silencing the Past, he discusses these fights among each other in the form of King Henry and Sans Souci (Trouillot). In his book, Trouillot talks about the race dilemma with the French and the Haitians. If Trouillot were to read Behn’s work, he would see similarities between the racism in Surinam and the racism in Haiti. In Oroonoko, the blacks are treated so horribly that they eventually revolted. That is very similar to what happened in Haiti. The Haitians eventually could not take the abuse and decided to revolt.In both cases they revolted for the racism and the slavery (Carlson 10/3). In Silencing the Past and Oroonoko during the revolts, it seems that slavery and racism are the same. In actuality the slavery and racist views stem about from different ideas. Even though at times it seems that slavery and racism are related, there are always underlying views that separate the two thoughts. Through Aphra Behn’s novel, the public can get a solid grasp of the differences between racism and slavery. With the help of Rousseau and Trouillot, the differences between slavery and racism only become greater and more distinct.Hopefully, people will come to realize how different these two ideologies actually are so they can get a better grasp of the past. Bibliography Behn, Aphra. Oroonoko. London: Penguin, 2003. Print. Boeninger. Notes. 9/26/2011-9/27/2011 Breen. Notes. 10/31/2011 Carlson. Notes. 10/3/2011, 11/10/2011 Rousseau, Jean-Jacques. â€Å"Rousseau: On the Origin of Inequality: Second Part. †Ã‚  Index. G. D. H Cole, 19 Oct. 2007. Web. 21 Nov. 2011. . Trouillot, Michel-Rolph. â€Å"The Three Faces of Sans Souci. †Ã‚  Silencing the Past: Power and the Production of History. Boston, MA: Beacon, 1995. Print.

Scientific Management Essay Example

Scientific Management Essay Example Scientific Management Essay Scientific Management Essay The chosen article that will be explored through this essay, by Locke, Edwin A. (1982) The Ideas of Frederick W. Taylor: An Evaluation. Academy of Management Review, 7(1). This main source believes that Taylor was the Founding father of Scientific Management, being his key principle, featuring the one best way. However in order to understand the reasoning and logic behind Taylors principles, one must understand the context of the time to make informed decision of the validity of the principles.Fifty percent of the sources believe that Taylor’s principles have transcended through time, forming the basis for modern day contemporary organizations, such as IBM. However the other half of the sources believe that Taylor’s principles have been a detriment to society, which have dehumanized the workforce, creating men as machines, believing that this has established the elements of today’s bureaucratic society. In The Ideas of Frederick. W.Taylor: An evaluation, there ar e various key themes and principles evident which have provided the foundations for some contemporary styles of management. The author suggests that Taylors concept of scientific management can be likened to the works of Thomas Edison. Scientific Management is Taylors most widely recognized principle. Taylor believed in a scientific approach toward managerial decisions making. That managerial decisions should be based upon proven fact rather than on tradition This principle proved to be most effective when selecting workmen and the time taken to complete a task, through scientific selection and time and motion studies, the man most suited to a particular type of work will be chosen, who is able to complete the work within a specific time frame through the one best way. Taylor believed in the standardization of tools and procedures becoming cohesive, allowing for effective and efficient work time, with adequate rest and pause breaks and shorter working hours.To motivate the worker Ta ylor assigned a realistic, quality amount of a job, on the basis of time study, which he deemed a task, which is the long term equivalent to the word goal. He believed that if management was to provide monetary incentives (the money bonus) and the worker achieved their goal, then there would be efficient productivity. However the key to efficiency was for management to provide feedback on the work being done. Along with this, a main objective of Taylors was to have positive working relations etween management and workers by understanding social factors, to achieve this, management would take responsibility for their new employees by training them properly which would eliminate confusion of standards and process and supporting the elimination of systematic soldiering. It is evident that Taylors main objective was to forge a mental revolution of knowledge and communication between manager and employee. In order to see the viewpoint of the sources, one must understand the context of th e time, where the working class man became of importance due to the boom of the industrial age, which created a middle class of society.Also the impending First World War would create need for consistency and efficiency. Due to the progression of the development of the machines, man needed to find a solution to compete in the global market, to increase workers efficiency so revenue would not become obsolete. Taylor’s principles, in theory, created the solution at the time. This is clear, as the ‘wage earner in the railroads car repair shops was only $163 compared to $283 in the shops of commercial car builders such as Pullman’ (Aldrich, 2010, p. 504 ) stressing a need to be competitive in the financial market.The implementations of Taylor’s principles of the incentive system and time study, costs in the shops were reduced 13-15%, with the worker earning a bonus if he was ‘at least 80% efficient’ (Aldrich, 2010, p. 507). A critique of this, it caused hostility in the worker, which resulted from the incentive system and as the ‘Taylorites viewed unions as interference’ (Aldrich, 2010, p. 507). This disagrees with the main source as Taylor did not oppose unions; he felt them unnecessary, as the proper implementation of his principles should result in effective manager-worker relations.Fifty percent of the sources accept that the concepts of Scientific Management, which Taylor wrote of, formulated the management style in the early 1900’s and subsequently elements of some contemporary organizations, such as IBM. All agree that Taylor was the ‘Founding Father’ of scientific management and produced some of the most influential principles, featuring the ‘One best way’, where the most efficient method of work would be adopted to all employees. Some of Taylors Scientific Management principles can be seen in IBM, first and foremost IBM believes in making informed decisions hrough knowle dge, in order to generate growth – scientific management. In the past IBM has spent twenty-five million on employee benefits, allowing security- incentive system. IBM expects ‘a return on investment from IBM families’ (Mason, 1991, p. 10). Through this they are able to measure ‘employee productivity’, which can be seen as a very modern and skewed notion of the time and motion studies, which Taylor would have measured the output of his employees. However at IBM ‘after 3 three years benefits are cut up to 75% and employees are no longer guaranteed full employment’ (Mason, 1991, p. 2). The first few concepts of IBM agree with the main article, however the last concept disagrees as Taylors incentive scheme would reduce the wage of a worker if they were not efficient, not dependant on the number of years an employee worked. Another critique of Taylor’s Scientific Management Principles was the mechanization of humans into machines, crea ting a lack of creativity within the employee, separating ‘brain from muscle’ (Maqbool, Zakariya, Paracha, 2011, p. 46). Taylor’s intention with Scientific management was to improve the working relations between manager and employee, believing that systematic soldiering could be stopped by good management, however Maqbool, Zakariya, Paracha believe that Taylor was naive in his understanding of employees, that the worker craved more than money and personal interrelations within the workforce, to be treated as individuals, not as machinery – this especially became evident after the war.This is clear in the study done by French and Coch in a pajama factory, where management had supposedly implemented the Scientific Management principles, money incentive and feedback system though the employees had little motivation and very low self esteem, due to the changing nature of their jobs. They found that employees felt satisfied when they were included in the decis ion making process and when management explained the changes, leading to job security. This both agrees and disagrees with the main source. It agrees, as that Taylor knew if his principles were not fully implemented, than it would not work.Though it could be said that Taylor was naive in the sense that he did not account that as the pie got bigger, so too would people’s ambitions. This disagrees, believing that Taylor did not dehumanize the workforce, just increased the efficiency of the worker through positive working relations. In conclusion it is clear that there is a distinct difference of opinion on Taylor’s principles. Fifty percent of the sources believe that scientific management became the fundamental concept of the early 1900’s due to the changing social and financial context of the time.That he was able to increase productivity efficiency with a reduction of costs, alongside positive working relations between manager and worker. Through this point of view it is clear that these principles transcend through time into a contemporary organisation, such as IBM However the remainder of the sources believes that Taylor dehumanized the workforce, focusing on efficiency and neglecting the basic needs of the worker, believing that the elements of Taylor’s principles have created a negative impact on society, bureaucracy.This view point accepts that Taylor ultimately created men as machines, ‘separating brain from muscle’ (Maqbool, Zakariya, Paracha, 2011, p. 846). References Aldrich, Mark. (2010). On the Track of Efficiency: Scientific Management Comes to Railroad Shops, 1900-1930. Business History Review, 84(3), 504-507. Bartlem, Carleton S. , Locke, Edwin A. (1981). The Coch and French Study: A critique and Reinterpretation. Business Source Complete, 34(7). Blake, Anne M. Moseley, James L. (2010). One Hundred Years After The Principles Of Scientific Management: Frederick Taylors Life And Impact On The Field Of Hum an Performance Technology. Performance Improvement, 49(4). Kidwell Jr, Ronald E. , Scherer, Philip M. (2001). Layoffs and Their Ethical Implications under Scientific Management, Quality Management and Open-Book Management. Journal of Business Ethics, 29(1/2). Locke, Edwin A. (19820. The Ideas of Frederick W. Taylor: An Evaluation.Academy of Management Review, 7(1). Latham, Gary P. , Timothy, P, Steele. The Motivational Effects of Participation Versus Goal Setting on Performance. Academy of Management Journal, 26(3). Maqbool, Mugheera. , Zakariya, Ahmad. , Paracha Naveed, Ahmer. (2011). A critique on Scientific Management. Interdisciplinary Journal of Contemporary Research in Business, 3(4), 846. Mason Cohen, Julie. (1991). IBM at the Crossroads. Management review, 80(9), 10-12. Myers, A. Lewis, Jr. (2011).One Hundred Years Later: What Would Frederick W. Taylor Say?. International Journal of Business and Social Science, 2(20) Ratnayake, Chandima R. M. (2009). Evolution of Scientif ic Management Towards Performance Measurement and Managing Systems for Sustainable Performance in Industrial Assets: Philosophical Point of View. Journal of Technology Management Innovation, 4(1). Zimmerman, Kent D. (1978). Participative Management: A Reexamination of the Classics. Academy of Management Review, 3(4).

SDLC essays

SDLC essays SYSTEM DEVELOPMENT LIFE CYCLE SYSTEM INVESTIGATION Problem Statement XYZ Ceramic Supply is a growing company in the arts and craft supply industry, which consist of three stores located in Northern California. XYZ Ceramic Supply is a small company with a limited budget, and is growing fast, they are eager to rectify their existing problems through the use of automation. Problem with Existing System Currently all reports, purchases, accounts receivable, accounts payable and payroll functions are done manually, leaving a large margin for error. Problem track incoming parts. Accounts receivable and accounts payable department are having a very difficult time keeping accurate records manually and expeditiously. Due to existing system, the company has no idea what its existing inventory is composed of at each of its three locations. System Feasibility Technical feasibility Installing a network system in all locations make tracking inventory possible. Operational feasibility Projec t can be placed into operation since operation will be able to use it. Schedule feasibility Other companies using similar network have thrived. Economic feasibility In long run will lower costs. SYSTEM DESIGN A test database will be designed, which will include menus and screens. A demonstration and sample data will be provided to the XYZ Ceramic Supply staff, in order to ensure that all specifications have been met. After management and staff have closely analyzed and reviewed the demonstration and sample data, a signature of approval will be required by the companys designated representative. This phase will be frozen once the signature has been authorized and any changes after this stage can result in a substantial increase in the firm fixed price and may change the schedule of completion date. The new system will do the following: Determi...

Site management Assignment Example | Topics and Well Written Essays - 1000 words

Site management - Assignment Example It will also discuss various management styles and techniques that would make better site performance. An architect’s obligation related to worksite safety arises out of his agreement with the owner. As in the case of a company auditor, an architect’s duties and responsibilities have to be clearly determined prior to the beginning of work through the preparation of a contract agreement. As Vidal points out, If the architect agrees with the owner to supervise the work continuously, he is responsible to avert defective and dangerous working conditions on-site. However, it is the basic duty of an architect to provide designs and specifications which are necessary to continue the project safely. While an architect designs structures in accordance with his client’s vision, he must enlighten the client regarding all possible elements of risk within that plan. In addition, the architect must suggest appropriate measures to eradicate the identified risk elements. An arch itect should visit the worksite periodically in order to ensure that operations are carried out adhering to the framed plan. Similarly, the client has to ensure that he/she has taken all mandatory precautions so as to build a safe worksite environment. During the course of project development, it is advisable for the client to arrange some periodical meetings with the architect and worksite manager who can give some useful information to the client regarding the safety levels of worksite environment. A safety engineer is responsible for ensuring the workplace safety. The primary duties of a safety engineer include implementation of safety programs, equipment inspection and maintenance, identification of potential hazards, and formulation of remedial strategies to prevent hazardous factors. An engineer can build a safety work place by improving fire protection techniques and equipment and machinery designs. A safety engineer must be well aware of many areas such as industrial health and safety laws, mechanics, engineering, chemistry, psychology, and other industrial processes in order to perform his duties efficiently. In order to assess whether a safety program would benefit the workplace environment, safety engineer must study the particular aspects of that workplace structure. The worksite managers are responsible for observing whether the proposed safety measures are implemented right way. In a huge workplace setting, there should be separate worksite managers for each workplace division. Since worksite managers get the opportunity to concentrate on a unit, they can personally observe each worker under their department, and it will contribute to the overall workplace safety maintenance. The worksite managers must report the safety engineers or the client if they see any dangerous workplace practices in their department. A quantity surveyor performs wide ranges of functions in an organization and his main duty is to deal with building costs. The quantity sur veyors must to be up to date with recent developments in building materials and techniques. They must be also aware of recent governmental regulations regarding worksite safety. In short, the coordinated and thoughtful activities of architect, engineer, client, worksite managers, and quantity surveyor would assist the company management to set a safe working environment. According to American Hospital Association (as cited in Ardell), the modern business sectors have identified the significance of wellness element in the

It's up to paper comments Essay Example | Topics and Well Written Essays - 1000 words

It's up to paper comments - Essay Example The sentence that â€Å" I write for myself† is therefore a clear expression of the intention a writer often set for herself when she starts writing and projecting what is internal to her and only materialize through her imaginative thinking. This paper will therefore attempt to present an Stylistic analysis of the above mentioned piece of writing and will discuss as to how Amy Tan was successful in using stylistic tools such as lexis, syntax etc. From the contextual perspective this piece of writing clearly establishes as to how to write and how a writer shall clearly tackle her emotions and memories at the time of writing. It is clear that the Amy Tan writes for herself but the overall style and context within which the writing is done indicate the way a good writer shall always relate to her audience. For example, Tan mentions that she like the peculiarities of the language therefore she writes in a manner so as to understand what life really is all about. The confession that she don’t know much about the life itself indicate the relative intellectual thirst of the writer with which the overall thoughts and emotions are portrayed on the piece of paper to craft a perfect paper. The above quotation indicates the use of four as a symbol by Amy Tan in one of her works and refers to the way she associate it with different aspects of life. The use of word four is also can be considered as one of the motifs as it is used repeatedly and in some particular sense. Amy Tan however, consider the use of symbols not in their Jungian sense but rather they basically offer a clue to some of the hidden meanings. Amy writes: â€Å"To me, Symbols are stand-ins for abstract ideas. They belong to the High School of Hidden Meanings.† (Tan). This also indicates that the overall style of Tan, like her most of her work, is direct and often reflects the writer’s overall digression from established literary facts and conventions. (Chan and